Why Businesses Embrace Machine Learning

Scientific American has published an excerpt from The Master Algorithm, by Pedro Domingos that’s worth a read.

Given that we are living in the Age of the Algorithm, it’s worth knowing just how pervasive they are. Every post on Facebook you see, every search result from Google, every advert on every website: all are controlled by invisible – and unaccountable – algorithms.

Once the inevitable happens and learning algorithms become the middlemen, power becomes concentrated in them. Google’s algorithms largely determine what information you find, Amazon’s what products you buy, and Match.com’s who you date.

Power will accrue to those who have the best algorithms. If you want to know why and how, Domingo’s book is definitely one to add to your Christmas booklist.

via Why Businesses Embrace Machine Learning [Excerpt] – Scientific American.

Why your job is threatened by Artificial Intelligence

AI will eliminate jobs. Will new ones be created in time?
AI will eliminate jobs. Will new ones be created in time?

For a long time, AI was the stuff of Hollywood movies, usually cast in a villain’s role. Usually, the machine was endowed with megalomaniacal tendencies, intent on wiping out humanity. While this made for good entertainment, the reality of AI was a completely different story.

But the highly visible, recent successes of AI and machine learning (for example Google’s self-driving car) have led many commentators to re-evaluate the possible impact of Artificial Intelligence on society and people’s jobs.

In 2013, Carl Frey and Michael Osborne from Oxford University published a paper that reviewed 702 different jobs and estimated that 47 percent of them would be threatened by computerisation. This led to a flurry of articles about this possible threat, some saying that the number is too high, others too low, especially when confronted by recent advances in Artificial Intelligence.

J.P. Gownder at Forrester published a study more recently that estimated 25% of jobs would change and that increasing use of AI would cause a net reduction in jobs of 7%. Wired is taking a more balanced view that as with all technological advances, some jobs would be lost and others would be created. Even the World Economic Forum has pitched in, calling for world governments to address the new requirements with appropriate skills for people.

Some others have taken the view that there are some things that AI will never be able to do. Hampus Jakobsson, writing for The Next Web, optimistically identifies five uniquely human-centric jobs that machines will never be able to so, including Salesperson and Product Psychologist. Similarly, Nigel Webb maintains that AI will not be able to create more engaging advertising. He makes the appeal that engagement in advertising is primarily an emotional response.

Even where AI is being deployed today, there seems to be a form of double-think going on. For example, Clara is a software driven personal assistant, that can schedule appointments simply by being included on the email distribution. In a recent interview, Maran Nelson, the CEO of Clara Labs who created Clara, stated that “the intention is not to replace humans with tech, just remove more tedious human jobs”.

This particular example goes to the heart of the matter. Clara takes one time-consuming tedious task (but tricky to accomplish) and automated it. This is exactly what computerization and in fact technology has been doing for the last several decades, if not longer. So while their intention is not to replace people, that will in fact be the ultimate outcome.

“Everything that can be automated, will.” – Shoshana Zuboff, Professor of Business Administration, Harvard Business School (Retired)

Prof. Zuboff wrote this in the 1980s, in relation to the advancing computerization. When we follow this logically it means that any task is subject to automation, to a varying degree of difficulty and feasibility. When we look at our jobs, we find that each one is made up of a combination of tasks and responsibilities. Some of these tasks are complex, requiring lots of skill and intelligence to complete. Others are boring and repetitive. Commercial AI will attack these latter tasks first and as researchers learn more they will increasingly attack the former.

Practically every job in existence today has been affected by technological progress in some fashion. This shows no signs of stopping. Every job will be affected in some way by AI, whether it’s the elimination of parts of the job or the wholesale replacement of the job by a range of task-oriented AIs. It’s important to note that this does not require legions of general-AI robots or machines. It only requires legions of narrow-AI, some of which are already with us today.

To claim that some jobs are immune to AI is to ignore the history of technological progress. This progress is not going to stop, so we might as well accept it and examine how the nature of work will change in the next few decades and it’s effect on people.

In an interview back in March, Hilary Schaub (a Personal Assistant to a Vice President) used another automated scheduling assistant called Amy (from xdotai). She said that Amy eliminated a boring part of her job, but felt that her job was safe. What she fails to recognize is that there will be a Bob, Chris and Daisy coming along that will do other parts of her job. Pretty soon, her job will be redundant, dead from the cuts from a thousand AIs.

Artificial Intelligence is going to have a profound impact on jobs and public policy makers should be aware that “creating jobs” won’t be as important in the future as “creating employment opportunities”. The WEF call to action is sound and timely. Unfortunately it will probably be ignored until the problem is acute.

The clock has been running for a while and it has just started ticking faster.


Frey & Osborne (Paper/PDF): The Future Of Employment: How Susceptible Are Jobs To Computerisation?

JP Gownder (Forrester Blog): Robots Won’t Steal All The Jobs — But They’ll Transform The Way We Work

Cade Metz (Wired): Robots Will Steal Our Jobs, But They’ll Give Us New Ones

Sudan & Yadunath (WEF): Are we heading towards a jobless future?

Jakobsson (The Next Web): 5 tech jobs machines will never be able to do

Webb (Campaign): Why artificial intelligence will not create more engaging ads

Nelson (USA Today): Clara is applying to be your virtual personal assistant, no benefits required

Professor Shoshana Zuboff (Personal Site)

Schaub & West: Should I worry about Amy the AI robot taking my job?

Beware Artificial Intelligence Snake Oil

Clark Stanley's Snake Oil (Source Wikipedia)
Clark Stanley’s Snake Oil (Source Wikipedia)

Business Owners! Have you got an Internet Strategy? A Mobile Strategy? A Cloud Strategy? A Social Media Strategy?

That’s a lot of strategies to think about. Now, those responsible for business strategy are also being encouraged to have an Artificial Intelligence Strategy. No doubt there will soon be a consultant with a new job title to help: the Artificial Intelligence Strategist.

It is prudent as a business owner to be aware of what’s happening in the AI field so that if you come across something, you can evaluate it and it’s impact on your business.

As with any new area of technology, there will be lots of different things which will be labelled as AI, but won’t really be. In fact, most of what passes for AI today, isn’t really intelligent at all either.

Take Machine Learning as an example. The term itself is misleading in that it seems to indicate that the machine (more likely the computer) is learning something the way that people do. In fact, that’s not happening at all. Machine learning is mostly very clever algorithms that are adept at picking out patterns in noisy data. These patterns can be used to make predictions about other data, with a high degree of accuracy. So fundamentally, it’s building a mathematical model based on a set of training data.

I’ve deliberately glossed over how difficult this is in practice. A lot of the success of these techniques is due to the intelligence of the people creating the algorithms.

When you see the term “Artificial Intelligence”, it’s also worth reminding yourself that AI today is an umbrella term for a toolbox of algorithms and techniques. Each technique has it’s own advantages and disadvantages, and a domain to which it is suited.

It is most definitely not a brain in a box that can carry out lots of different functions. That type of AI is still in the realm of science fiction and certain sensationalist areas of the popular press.

If you see someone selling you a product or a service with AI in the title, ask what sort of AI they are talking about. What technique does it use? What tasks will it automate? How will it be trained? How robust is it? How accurate is it? Claims of 100% accuracy are a definite red flag.

AI is definitely worth keeping an eye on due to it’s disruptive potential if you are a business owner, or responsible for strategy. Just watch out for the snake oil.